September 12, 2023

Hi Tina,

In a world where tasks often overshadow the reasons behind them, it's crucial to ponder our purpose. Defining purpose isn't about the daily grind but understanding the "why" behind it all. Whether you're a chef, a coach, or anyone else, discovering your purpose can transform your work, guide your decisions, and bring meaning to your journey.

To your success,

Tina Asher
Business/Career Coach • Trainer • Author
Build U Up Consulting

Two bricklayers are working alongside one another at a building site. A man walks by and asks one of them what they’re doing.

The first bricklayer replies, "I don't know, and I don't care. All I do is slap this crummy mortar on these crummy bricks and pile them up in a crummy line."

The other bricklayer smiles, proudly proclaiming, "I'm helping to build the new cathedral."

We’ve all met people who focus on the “what” they’re doing instead of the “why” they’re doing it. It’s difficult to feel passionate about something when we’re missing the meaning behind what we’re doing and why we’re here.

So why are we here? What’s our purpose?

How a person defines purpose has as much to do with his or her mindset as it does with personal, philosophical, cultural, religious, and scientific beliefs.

The Purpose of Knowing Your Purpose

Defining purpose in work, life, and business is not about the daily tasks, it’s about the reason for the tasks in the first place – the why, not the what. Discovering purpose allows a person to create the vision behind the tasks, and knowing that vision can dramatically change results.

For example, a chef’s purpose is not to cook food – that’s a task. The reason for this task is to help people enjoy life by having a good time with loved ones around a meal they didn’t have to prepare (or clean up) themselves.

People who are fulfilled at work know how the work they do supports the company’s vision, values, and goals, whether it’s their own company or someone else’s.

Knowing your purpose helps:

Give meaning to everything you do.
Guide you through tough times and difficult decisions.
Encourage you to follow your instinct instead of following the crowd.
Motivate you on your journey even (or especially) when you encounter failure or rejection.

How to Fulfill Your Purpose AND Make a Living

We’ve been talking about finding purpose in the work that you’re already doing. If you want to envision a career, based on your life purpose, try the following approach.

1. Determine your strengths.
Life purpose is directly related to personal strengths. E.g., if communication is your strength then your purpose may be found in that area.

2. Determine your passions.
Passions are the things you love to do - with or without external rewards (like money or recognition).

3. Determine your causes.
Identify the causes that matter to you. Is there a condition in the world that makes you feel discontent or compels you to action?

4. Find the sweet spot.
After determining your strengths, passions, and causes, find the overlap between them. That’s the sweet spot, where you’re likely to find the most fulfillment in your work life.

5. Your mission, should you choose to accept it...
Based on the information above, write a personal mission statement – it can help guide your passions throughout your career.

It’s not (necessarily) about the money.

Instead of focusing on a money goal, try setting goals that “add value” - a goal that improves the quality of people's lives or of the earth. Whether you’re a bricklayer, a coach, a CEO, or a solopreneur, it’s ultimately through helping others that we all achieve our life purpose.

If you’re stuck and wondering how you can discover purposeful and meaningful work, I have the tools and experience to help. Let’s start with a conversation.

Author’s content used under license, © Claire Communications

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Tina Asher
Career Coach • Trainer • Author

With 20+ years in leading, training, sales management, and coaching, Tina Asher brings a broad skillset to helping busy professionals elevate their success. She holds certifications with one of the world's leading sources for science-based, validated assessment and coaching tools. Tina is passionate about serving others to reach their full potential while balancing a full and productive life.

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The Purpose of Knowing Your Purpose

How to Fulfill Your Purpose AND Make a Living

It’s not (necessarily) about the money.

Recommended Reading

Upcoming Event/Promotion

Helpful Resources